Media Kit & Style Guide
Welcome to A New Way To City’s brand resource kit. Here you will find brand assets and corresponding guidelines for use, along with a campaign overview tailored for press, investors, and those considering a move to the region.
Campaign Logos
A New Way To City Brand Assets
Download approved A New Way To City logos for use in partner communications, presentations, digital content and other campaign-related materials.
Campaign Photography
See Greater Phoenix Differently
Download a curated collection of campaign photography highlighting the Greater Phoenix region.
Images are available for approved editorial and partner use in connection with A New Way To City and Greater Phoenix.
Campaign Video
Watch A New Way To City
See the story of Greater Phoenix come to life through the campaign anthem video.
The A New Way To City anthem video must be used in its entirety and may not be edited, altered, excerpted or spliced into other videos or projects.
Share the Story
Help Us Tell a New Story About Greater Phoenix
A New Way To City is a regional story — and our partners play an important role in helping tell it.
Use the suggested language below - tailored for press, investors, and those considering a move to the region - when sharing the campaign through your website, newsletters, social channels, presentations or other communications.
Greater Phoenix Community
THE HOOK
Greater Phoenix isn't emerging; it's here. Powered by collaboration, driven by innovation, and built for what's next. #ANewWayToCity
THE PITCH
A New Way To City highlights that Greater Phoenix is a place where public and private sectors work side by side to remove barriers and fuel growth. Backed by a resilient, talent-rich workforce and a culture of innovation, Greater Phoenix is ready for the next great idea and has everything a company needs to scale.
THE STORY
A New Way To City spotlights the builders, dreamers, and doers shaping Greater Phoenix. This is a region defined by collaboration, diversity, and a drive toward what’s next, and companies like yours are the reason why. Together, public and private sectors are actively opening doors and clearing the way for growth. Our workforce is built on determination, making talent one of the region’s most valuable currencies. Our economy is driven by innovation, constantly moving faster and thinking further ahead than the market around it. Greater Phoenix isn't a region on the rise – it's a region that has already arrived. As a regional partner, you’re helping build the infrastructure, talent pipeline, and momentum driving even more growth and opportunity. Help us tell the story of why the world's most forward-thinking companies are choosing Greater Phoenix, and why smart investment is following them here.
Press
THE HOOK
Greater Phoenix isn't emerging, it's already here. A New Way To City spotlights the builders and doers proving it. #ANewWayToCity
THE PITCH
A New Way To City is Greater Phoenix's awareness and perception campaign, spotlighting the builders, dreamers, and doers shaping the region. Told through stories that highlight collaboration, determination, and innovation, the campaign makes the case that Greater Phoenix isn't an up-and-coming market; it's a place that has already made its mark.
THE STORY
A New Way To City is an awareness and perception campaign about Greater Phoenix, built around a simple idea: the region isn't emerging; it's already here. Rather than lead with statistics alone, the campaign shares stories of the people driving the region forward: entrepreneurs, innovators, and community leaders who reflect Greater Phoenix's core identity. That identity is built on six pillars: collaboration between public and private sectors; determination forged by a resilient, hardworking population; unmatched access to outdoor adventure; a relentless drive toward innovation; a cultural scene alive with arts, dining, and entertainment; and a forward-looking approach to infrastructure and education designed for the future. Together, these pillars make the case that Greater Phoenix has moved past its "next big thing" narrative and stepped into its moment. For media covering business growth, migration trends, innovation, or lifestyle, Greater Phoenix offers a story that's finally ready to be told in full.
Talent & Relocation
THE HOOK
Your next chapter starts here. Greater Phoenix offers career growth, adventure, and culture. A new way to build a life. #ANewWayToCity
THE PITCH
Greater Phoenix is where careers and lifestyle grow together. A collaborative, opportunity-rich economy means your talent goes further here. Add year-round outdoor activities, a cultural scene in constant motion, and a community built on determination, and it's easy to see why so many professionals are choosing to put down roots.
THE STORY
Considering a move to Greater Phoenix? A New Way To City highlights why you're not just choosing a job but choosing a new way to live. The region is powered by collaboration, where public and private sectors work together to create real opportunity, and where your skills and ideas find real support to grow. It's built on determination and shaped by people who got here by refusing to quit, meaning ambition and grit shine in Greater Phoenix. Outside of work, with activities like skiing and hiking, adventure is never far away. Endless outdoor access means endless options within a short drive. When it’s time to relax, a vibrant mix of arts, food, and entertainment keeps every weekend fresh and exciting. All happening in a region designed for the future and investing in the infrastructure and education that will shape tomorrow. Greater Phoenix isn't a stopover; it's a place to build a life and a career.
Companies & Site Selectors
THE HOOK
Greater Phoenix delivers workforce, infrastructure, and speed to market. This region is built for what's next. #ANewWayToCity
THE PITCH
From site-ready land to infrastructure planning opportunities, the region is designed to reduce risk and accelerate timelines. It’s a competitive, future-ready location where companies can plant roots and scale. Greater Phoenix offers a deep, skilled talent pipeline fueled by the region’s public and private universities. Greater Phoenix isn’t just ready for what’s next – it's built for it.
THE STORY
For companies evaluating their next location, Greater Phoenix offers more than favorable numbers; it is a proven model for getting projects done. The region is powered by collaboration. Public and private sectors work together to open doors, clear regulatory barriers, and give new projects everything they need to move from decision to groundbreaking. It's built on determination and backed by a resilient, growing workforce with a strong talent pool. It's driven by innovation, home to industries and institutions that propel the region forward and think ahead. This is a region designed for the future, with continued investment in infrastructure and education built to support long-term growth. Greater Phoenix isn't a market that's about to arrive – the talent, infrastructure, and momentum are already in place. For companies looking for speed, certainty, and scale, Greater Phoenix is a new way to do business.
Looking for Something Else?
Need a specific file format, additional photography or guidance on using A New Way To City campaign assets? Get in touch with the GPEC team.
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