Real stories from the people shaping Greater Phoenix.


From first-of-its-kind innovations to unexpected creative voices, these stories define a new way to city.

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INNOVATION STORIES



Rebel Lounge | A New Way to Rebel
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Rebel Lounge | A New Way to RebelThe local hotspot and its relentless stage promoter who saved live entertainment.
Lom Wong | A New Way to Cuisine
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Lom Wong | A New Way to CuisineA James Beard-winning restaurant that brought home to Phoenix from 8,500 miles away.
Goodwill | A New Way to Renew
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Goodwill | A New Way to RenewGoodwill of Central and Northern Arizona is combatting the impacts of fast fashion with trailblazing recycling innovation.
Caris Life Sciences | A New Way to Fight Cancer
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Caris Life Sciences | A New Way to Fight CancerPrecision medicine pioneer Caris Life Sciences added 360,000 human life-years to the planet in 2025.
Bluetail | A New Way to Fly
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Bluetail | A New Way to FlyBluetail's AI software took off when Copper Sky Capital put the money behind the talent in Greater Phoenix.
Carvana | A New Way to Accelerate
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Carvana | A New Way to AccelerateCarvana's vending machine and customer service has transformed the car-buying industry.
Kids That Rip | A New Way to Olympic
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Kids That Rip | A New Way to OlympicBacked by generations of athletes, Kids That Rip churns out champions on and off the half-pipe in Greater Phoenix.


WHY GREATER PHOENIX?


Greater Phoenix is doing things differently.

It shows in how we grow, how we innovate, and how the region continues to evolve.

5th

Phoenix is the 5th largest city in the U.S. and is younger than the nation, with a median age of 37.6.

200,000+

Greater Phoenix produces 200,000+ college graduates annually, with 66% of adults having some college education.

300+

With over 300 days of sunshine and 1,500+ miles of trails, Greater Phoenix is built for an outdoor lifestyle.

1,000+

Greater Phoenix is home to 1,000+ arts and cultural events across more than 100 organizations.

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“That’s what I love most about Greater Phoenix: the diversity, the talent, the hustle.”


Teresa Aragon
Vice President, Customer Experience | Carvana

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“Phoenix is a place where big ideas take root”

Stuart Illian & Roberto Guerrieri
Chief Aviation Officer and Cofounder & CEO and Cofounder | Bluetail

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No. 1

Phoenix ranks No. 1 among large U.S. cities for startups, with Arizona also placing in the Top 10 for small business growth.

100 Years

Arizona uses the same amount of water as it did in the 1950's, despite 7x population growth and a 15x larger economy and requires a 100-year assured water supply for new builds.

25+

Greater Phoenix is actively piloting 25+ emerging technology initiatives, from autonomous vehicles to AI-powered infrastructure.

Top 10

Arizona ranks among the top 10 states in the U.S. for overall investment potential.

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Meet the founding partners


Arizona Board of Regents
Arizona Public Service
Arizona Diamondbacks
Carlisle
Carvana
Copper Sky Capital
Greater Phoenix Economic Council
SRP
Phoenix Suns
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LinkedIn @ A New Way To City
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Got a question or an innovation story for Greater Phoenix? Email us at info@anewwaytocity.com

2 N. Central Ave. Ste. 2500, Phoenix, AZ 85004

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