Real stories from the people shaping Greater Phoenix.


From first-of-its-kind innovations to unexpected creative voices, these stories define a new way to city.

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FEATURED INNOVATION STORIES



Kids That Rip | A New Way to Olympic
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Kids That Rip | A New Way to OlympicBacked by generations of athletes, Kids That Rip churns out champions on and off the half-pipe in Greater Phoenix.
Rebel Lounge | A New Way to Rebel
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Rebel Lounge | A New Way to RebelThe local hotspot and its relentless stage promoter who saved live entertainment.
Lom Wong | A New Way to Cuisine
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Lom Wong | A New Way to CuisineA James Beard-winning restaurant that brought home to Phoenix from 8,500 miles away.
Caris Life Sciences | A New Way to Fight Cancer
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Caris Life Sciences | A New Way to Fight CancerPrecision medicine pioneer Caris Life Sciences added 360,000 human life-years to the planet in 2025.
Bluetail | A New Way to Fly
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Bluetail | A New Way to FlyBluetail's AI software took off when Copper Sky Capital put the money behind the talent in Greater Phoenix.
Goodwill | A New Way to Renew
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Goodwill | A New Way to RenewGoodwill of Central and Northern Arizona is combatting the impacts of fast fashion with trailblazing recycling innovation.
Carvana | A New Way to Accelerate
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Carvana | A New Way to AccelerateCarvana's vending machine and customer service has transformed the car-buying industry.

ADDITIONAL STORIES



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WHY GREATER PHOENIX?

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“Greater Phoenix is big enough to support anything, but open enough to experiment.”


Steve CHILTON
Owner, The Rebel Lounge

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5th



Phoenix is the 5th largest city in the U.S. and is younger than the nation, with a median age of 37.6.

200,000+


Greater Phoenix produces 200,000+ college graduates annually, with 66% of adults having some college education.

300+


With 300+ days of sunshine and 1,500+ miles of trails, Greater Phoenix is built for an outdoor lifestyle.

1,000+


Greater Phoenix is home to 1,000+ arts and cultural events across more than 100 organizations.

“Greater Phoenix is a place where big ideas take root.”

NAME
Bluesky

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No. 1


Phoenix ranks No. 1 among large U.S. cities for startups, with Arizona also placing in the Top 10 for small business growth.

100 Years


Arizona uses the same amount of water as it did in the 1950's, despite 7x population growth and a 15x larger economy and requires a 100-year assured water supply for new builds.

25+


Greater Phoenix is actively piloting 25+ emerging technology initiatives, from autonomous vehicles to AI-powered infrastructure.

Top 10


Arizona ranks among the top 10 states in the U.S. for overall investment potential.

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Meet the founding partners


Arizona Public Service
Arizona Board of Regents
Arizona Diamondbacks
AZ Venture Capital
Carlisle
Carvana
SRP
Phoenix Suns
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Instagram @anewwaytocity
LinkedIn @ A New Way To City
Youtube @anewwaytocity

2 N. Central Ave. Ste. 2500, Phoenix, AZ 85004

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